Our Story
We’re parents, just like you. When our little one came into the world, we started thinking seriously about healthy eating for our baby — as if parents didn’t already have enough to worry about!
We couldn’t find any snacks that were both tasty and truly wholesome, so we decided to make our own.
That’s why every Mininoms product is crafted from simple, organic ingredients — with a big sprinkle of love.
What We Believe
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All babies are precious!
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Healthy should not always mean Boring
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Exploring textures is important for babies
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Baby Led Weaning doesn't have to be stressful
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Transparency always matters
Our Own Experience
Having mainly introduced healthy, no additive snacks helped our own babies learn to enjoy the natural flavours of foodstuff, especially of various fruits and vegetables.
With age appropriate sizes of snacks, they also learned how to use their hands early on and these snacks helped them naturally develop self-weaning habits!
The importance of texture
Texture plays a huge role in babies' development. Exploring various texture for touching and eating helps expand their world more than we think!
That's why we aim to be creative in introducing different sizes, textures and shapes with our snacks for different development stages.
The Story of Our Brand
We carefully considered countless names and branding ideas before arriving at Mininoms:
Mini — because they’re for the little ones.
Noms — because they love to nom on everything they touch!
Then we had this fun idea: what if Mininoms were actually little, funny creatures in all shapes and personality? Maybe they live nearby, quietly helping kids grow strong and healthy.
That’s it — honest, fun, and full of purpose.
"We’re not just selling snacks. We’re helping parents set healthy lifestyle early on for the little ones."
— The Mininoms Team